How seo information beats competition

Having collected relevant seo information on your competitors, it stands to reason that if they failed to complete the necessary SEO steps discussed in seo information1, then you should most certainly do so to improve your Google PageRank and outrank them. 

Bear in mind that no amount of on-page optimization will help you if your competitors' Google PageRank is above 5.  It means they have a large number of inbound links pointing to their sites. 

To outrank them you will not only have to better them with your on-page optimization, but off-page as well.  However, assuming that their PageRank is 5 or less, you can beat them - your work begins with on-page optimization.

Your on-page search engine optimization should include the following:

• Keywords in your page title.  Minimize the number of words (maximum 70 characters) and restrict them to your main keywords only.  Too many words depreciate their value with Google and fewer words are given more weight.  Limit repeated words and remove unnecessary words like “the”, “and”, etc.

• Heading 1 and heading 2 formatted headlines that include your keywords.  Your main keyword should be in heading 1 and your secondary keyword in your second heading - being formatted to heading 2.  Heading 2 should be in the upper section of your web page.
  
  Many html editors have similar facilities to Microsoft Word when formatting styles.  In Dreamweaver, to format the sentence “Raising conures” as Heading 1, simply highlight it, and choose Heading 1 in the Style menu.  Its html background code is automatically inserted as <h1>Raising conures</h1>. 
  
  Dreamweaver tutorials would also provide you with further instructions and seo information.
  
  
  

  + Alt image & meta tags ....   & other stuff

• Keywords within Alt image tags.  As stated, these are for the visually impaired or for visitors who turn off images when searching the Internet.  It does provide a means for you to add your keywords here - especially mis-spelt keywords.  Vary these so that Google won’t view them as keyword spamming.
  
  For example, the Alt image text for your e-book on raising conures might read “Raising and caring for conures e-book”.  Your html editor should provide instructions on adding alternate text to images.
  
  
• Meta tags listing your keywords (see illustration - seo information1).
  
  
• Meta tags – containing a description of your website.  This is a short sentence describing what your site is about – include your keywords.
  
  For example “This site is for people who want to learn how to breed, raise and care for conures”.  Keep this to below 80 characters.  This description appears as content on the search engines results pages.
  
  
• Keywords in your Anchor text.
  
  
• Keywords in the beginning and ending paragraphs of your main web page content.  A handy place to include your keywords is at the end of your copyright section for example " © 2008 Breeding, Raising, and Caring for Conures".

You should also include your keywords very lightly throughout the main content of your page.  Do not overdo this or Google will treat it as keyword stuffing and penalize your PageRank.  Keyword density can be about 1% - 2%.

NB Beginners can find the above html tags confusing (see "html tags" in sidebar Tips and illustration - seo-information1).  Tags merely give instructions to web browsers - what to do or how to display web page information.

Again, for example, if you want the keyword “raising conures” made bold, you would encase it within opening and closing <strong> tags ie <strong>raising conures</strong>.

If you have decided to use an html editor such as Dreamweaver, the addition of the above html tags for SEO purposes would be covered in Dreamweaver tutorials.  Otherwise there are excellent html tutorials to help you learn basic html language.

There’s another important piece of SEO information that will lend you much strength when it comes to increasing your Google PageRank – Anchor Text.