To Understand Keyword Research - Beginners

Following market research is the need to understand keyword research.   Training for this is also important if you’re going to use Pay-Per-Click advertising because the keywords you bid on and pay for when clicked upon, must be the right keywords that will bring only genuinely interested visitors to your website - ie qualified leads (see Online Marketing Research - Wrong visitors).   Otherwise they come and go without buying and waste your money.

Google scratching his head?

Keywords are the words you type into a search engine search box – eg Google, when doing an online search.   And Google tries to provide you with the answers you’re looking for.   The websites that come up in Google’s results pages will contain those keywords – both in the actual web page content and possibly in their page titles and descriptions.   That is how Google matches or connects the searcher (you) with the desired web page containing your information.

So it’s important that your web page contains keywords that are relevant to the content, otherwise how will Google find your website when responding to a searcher?

What? .... No visitors?

It stands to reason that if an unpopular search term or keyword is rarely typed into Google’s search box, and your web page targets these keywords, no one will visit because those keywords are rarely used.

The reverse is also true.   If your web page targets popular keywords you can expect lots of visitors.

But ... the problem here is that there’s probably a great many other websites (your competitors) also targeting those popular keywords and your website may appear on page 200 of Google's results.   It's unlikely that anyone will visit 200 pages just to find your website listing.

Keyword research training help

Time for some undercover work - and it's not difficult to do or hard to understand.  Keyword research training will enable you to not only confirm what you've already learned from the previous exercises (see market research), but will greatly expand upon what course of action you should take.   It’s one thing to identify what item you now want to sell, but it’s another thing to know:

• Exactly what words people are using when searching online for it – they are the very keywords you need to use on your website.
  
  
• How many searches on those keywords per month can you expect.   Let’s assume that 1% of your visitors will buy – that means for every 100 visitors you’ll only make one sale.   So you’ll need at least 100 searches each month just to make one sale – assuming each search results in a visitor click to your website.
  
  
• How many other websites are already using those keywords - they will be your competitors for those keywords.   What’s the use of having zillions of competitors and your website will never see the light of day on a Google search results page?
  
  
• How good are those competitors in search engine optimizing their websites for those keywords.   If they’re crappy then it shows they’re not too cluey on the subject and you’ve got a good chance to beat them.

Supply ... demand ... how good is your competition?

Basically you need to know what the demand is for your keywords, what’s the supply for them, and how well your competitors have search engine optimized their sites.   You will weigh these factors against each other to decide whether or not you should use a particular keyword.

You need keywords that will bring a reasonable number of visitors to your web page each month but also have a relatively low number of “beatable” competitors that you will be up against.

Hence the need understand keyword research – training for this is of the utmost importance.