Focus ... what's anchor text?
Understanding what’s anchor text and how to best use it will help improve your website’s PageRank.
You can boost your own site’s relevancy in the eyes of Google by linking relevant words or keywords (called “anchor text”) on your own site’s inner pages back to other pages in your site.
These are the actual words or text that a visitor clicks on when clicking on a link. This strategy most powerfully affects your Google PageRank for your main home page when an inner page links back to it.
Note that the page that benefits most from this is the recipient (or target) page and to a lesser degree the page from which the link originates.
Internal & external links ...
Whether your links are internal (on your own site) or external (on other sites), points to keep in mind include:
- Place your anchor text within the web page’s natural content so that the wording blends naturally.
- Disperse them throughout the pages and do not concentrate them together at the bottom of the page.
- Vary the actual text used for the links so that you don’t have large numbers of backlinks all using the same text, or Google will become suspicious and your site penalized.
Wasted linksDo not waste your anchor text links. They should describe to the visitor exactly what's to be found on the link's target page. If it tells the visitor what's on the destination page then it also tells Google. The relevancy of the target page is now increased. Here you can powerfully use your keywords to be the anchor text (ie the clickable link). For example, if your main home page is about breeding conures and its keyword is "breeding conures", then incorporate "breeding conures' in a sentence on an inner page and link it to the home page. "Breeding conures" becomes an anchor text - the actual words a visitor clicks on to be taken to the home page. But don't use "Click here" (or similar) for the anchor text link. It's wasting a good link because it does not boost the home page's relevancy for the keyword "breeding conures" in Google's eyes. "Click here" doesn't tell Google that the target page is about breeding conures and you've failed to score the point.
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Overnight wonders?
Anchor text links do not only relate to your own site's inner pages. They are also used externally on other websites to develop backlinks pointing to your site.
Do not increase the number of backlinks pointing to your website too fast. This alerts Google that something unnatural is going on.
Normally, developing external links takes time, but if your external link numbers mushroom overnight (software can do this), Google assumes you are using devious methods to manipulate your search engine results. Your website will be penalized and your ranking drop. If you’re planning to develop backlinks to your site, restrict the number of new links to less than ten per day.
Developing backlinks is time consuming. If you're planning to submit articles to article directories Article Submitter Pro reduces the task to minutes. However SEO Elite is best for developing link partners.
In all events, growth of backlinks should be steady with differing anchor text such as would occur naturally and genuinely and without the use of spam.
So what’s anchor text got to do with search engine optimization? It increases the relevancy of your web pages to their given keywords (used as links), in Google’s estimation.
Tips ...
Did You Know?You can find link partners.
Beware ...of having your links coming from non-related websites. It's common sense that if another website is linking to you, then that site's topic is in some way related to your topic. Otherwise, why would they insert a link pointing to you? For example, if a car-parts site links to a skin-care site, wouldn't you think Google would put a question mark to it? Google is getting smarter, and is indeed sifting the wheat from the chaff. Be assured that all links are not equal. Some are worth far more than others, and others do absolutely nothing to your credit.
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